Target of marketing is increase sales !

Marketing encountered daily in many forms: advertising, various catalogs, prize games. Sometimes bothered us, sometimes made it easy choice. However, you must agree that affects us directly or indirectly.
Marketing should not only be an invitation to purchase but must educate their message, allow potential customers to recognize the quality, advantages and will aid in selecting products.

 

The term derives from the word marketing and trading, including all related activities for better placement of merchandise and services.
History of direct marketing as one of the forms of marketing in 15 century begins with the first printing Gutenbergovog sales catalogs around 1450 g. The term "direct marketing" was first used in 1961 in a speech Lester Wundermana. a pioneering direct marketing techniques applied to the brands American Express and Columbia Records.

 

Direct marketing differs from other forms of marketing in two basic characteristics:
1. Messages send directly to potential end-consumers, without using a third media (television, radio, newspapers, advertising boards ..)
2. message is focused on the current response to the so-called "call to action." Such an approach allows us objectively measure the results through the response or feedback.

As with all other forms of marketing and direct marketing must be defined in some points:
1. Our target - what we want to achieve by message
2. Layout and content of the message
3. Way to carry out campaigns (mail or email)
4. Funding

Alone or with our help define the basic point.

 

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