MARKETING OBJECTIVES - TO INCREASE SALES
  
           
 

The meaning of marketing comes from the word marketing or trading . It covers all activities related to the better placement of merchandise and services . Marketing should not only be an invitation to purchase , it must educate its message , to enable potential purchasers to recognize quality, advantages and be an aid in selecting products.

 
           
 
1. Direct marketing - characteristics.
      
 
2.Why direct marketing?
     
 
3.How to?
     
 
4.System of work.
      
 
5. Does the target area may be outside the EU?
  
 
6. Are my contact details on the leaflet ?
 
 
7. How do I know which will be sent via email ?
   
 
8. How do I know that the e - mails actually sent ?
   
 
9. Examples of leaflets.
      
         
 
   
 
 
1.Direct marketing - characteristics.
  
 
Direct marketing differs from other forms of marketing in two basic characteristics:
 
 
1. leaflet addressed and sent directly to potential end- consumer, without using a third of the media (television , radio , newspapers , billboards .. )
 
 
2. message is focused on the immediate response the so-called " Call to Action ."
 
 
 
 
2.Why direct marketing?
  
 

It allows us objectively measure the results of your campaigns with response or feedback . 2000 Address - 10 answers - 2 closed deal

 
 
 
 
3.How to?
 
 
by e-mail
  
 
 
 
4.System of work?
 
 
1. determine the target group - potential buyers
 
 
2. determine the target area - state, county, city
 
 
3. we create the base address
 
 
4. make a letter or leaflet that presents your offer
 
 
5. flyer will be sent via email to all the addresses from the database
 
 
6. response to your flyer comes directly to you ( we offer a service )
 
 
 
 
5.Does the target area may be outside the EU?
  
 
Yes, the target area can by any state by your choice.
 
 
 
 
6. Are my contact details on the leaflet ?
  
 
Yes, yours contact details are on the leaflet.
 
 
Leaflet look like was sent from your email account and replay going directly to you.
 
 
 
 
From: Seller [mailto:seller@seller.hr]
 
 
To: buyer@buyer.hr
 
 
Subject: Direct marketing
 
 
 
 
7.How do I know which will be sent via email ?
  
 
Before sending you get the base (no e - mail addresses) . The base can be corrected before submission.
 
 
 
 
8.How do I know that the e - mails actually sent ?
  
 
After sending you will get a clip from a program where a significant number of addresses.
  
 
Our goal is long-term cooperation . Long term cooperation is possible only if you are satisfied with our service .
  
 
 
 
9.Examples of leaflets